India launched the “Har Ghar Tiranga” campaign with great zeal and enthusiasm. The campaign takes place ahead of August 15, when the nation will celebrate its 75th Independence Day. This follows an emotional plea from Prime Minister Narendra Modi on July 22. The idea behind the campaign is to connect with the masses and instill a sense of nationalism and patriotism. In a series of tweets last month, Prime Minister Modi urged everyone to raise the national flag from home. The Modi government celebrates the 75th anniversary of independence as ‘Amrit Mahotsav’. The Har Ghar Tiranga campaign is also part of the movement.
From Karnataka to Gujarat, from Leh to Delhi, several events and “Tiranga yatras” are organized by several state governments as well as civil society groups. The campaign also resulted in unprecedented demand for the national flag. The Post Office has sold more than 1 crore of national flags so far. Traders in and around Delhi also say they are working day and night to meet the huge demand.
Read also | 75 years of Independence: Sensex from 100 to 59000, gauge for an undervalued stock called India
Politically, RSS, the ideological parent organization of the ruling BJP, has also adopted the national flag, but not entirely. While the RSS and the display images of its leader Mohan Bhagwat on their social media profiles have not been defined as tricolors, as requested by Prime Minister Modi in his July 22 tweet, the organization of right said the campaign for the national flag had its full support.
Running out of flag? Do not worry! You can now hoist a flag virtually on Mappls.com!
In a completely new and one-of-a-kind initiative, Mappls.com introduced the Mappls Har Ghar Tiranga campaign on mappls.com/tiranga and the Mappls app on Android/iOS, to celebrate ‘Azadi ka Amrit Mahotsav’ on the occasion of India’s 75th anniversary. Independence day.
Read also | 75th Independence Day: From Rs 4 per dollar to Rs 80, the course of the Indian rupee over the past 75 years
Users can now view and hoist the National Flag of India virtually at home in 2D/3D format via Mappls.com/tiranga on web and Mappls app on Android/iOS. They can also add missing houses on the map by clicking on the ‘Add location’ option and then hoist flags on the map of their house. Keeping the privacy factor in mind, one can also hide their names while displaying flags.
Stick around with FE Online’s special live coverage for all the action and excitement around the ‘Har Ghar Tiranga’ campaign: