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Jeddah – The Red Sea International Film Festival announces the participation of Saudi Arabian Airlines (Saudia) as the festival’s strategic partner and official carrier, providing an exclusive experience for visitors and talent.

The new partnership with Saudi Arabia’s national airline will provide many benefits, including the transfer of festival guests and the provision of media and marketing support through the Saudia platforms.

The festival’s partnership with Saudia, one of the largest airlines in the Middle East, is an opportunity to showcase the country’s attractions and offer a better understanding of the region, its culture and its people by inviting non-locals to transform their preconceived ideas about the Kingdom.

Through this partnership, the festival will enable airline passengers to experience Saudi Arabia, the gracious and generous Arab hospitality, the deep history and rich culture, the diverse and unique landscapes, and witness the positive changes that are taking place. occur in the country.

Khaled Tash, Vice President of Corporate Communications at Saudia Group, said: “As a pioneer in aviation in the Kingdom, Saudia strives for excellence in all of its operations and with its valued partners.

“Being part of the first Saudi film festival and the largest film event along the Red Sea coast supports Saudia’s vision, mission and strategic values. We look forward to the upcoming sensational festival and its activities, and recognize that together our organizations are helping to support the goals of Saudi Vision 2030 to elevate the Kingdom’s position regionally and globally.

Shivani Pandya Malhotra, Executive Director of the Red Sea International Film Festival, said: “To have Saudia as an official aviation partner is a great honor, as our festival talents and attendees in general will experience the added value of our new partnership. The festival offers an ideal opportunity to bring together people of all ages through screenings and events that inspire cinematic dialogue and understanding ”.

The Red Sea International Film Festival is a vehicle to promote the Kingdom’s films both in the region and on the world stage, creating a hub where the global film industry comes together to do business and exchange knowledge. . – SG