The Ministry of Sports, Arts and Culture has provided more details on its monumental national flag project.
First announced in February 2022, monumental flags are erected by countries to express their identity and pride. Once built, it will become a national monument and a tourist attraction site that will serve to display the country’s brand image, the department said.
In its annual performance plan for 2022/2023, the department said it had already embarked on a process of conceptualizing, designing and ultimately installing a monumental national flag, with a mast over 100 meters high.
“A feasibility study on the development of the South African Monumental Flag has been undertaken in 2020/2021. The results of the feasibility study will inform the case for the South African National Monumental Flag.
“R5 million is budgeted in 2022/23 for site-specific geotechnical studies, including environmental impact assessment and other tests and applications that will be required prior to construction. In 2023/24, R17 million rands are allocated for the installation of the monumental flag.
The department noted that the flag is the symbol of the “nationality” and “common identity” of the South African people.
“The flag, as a brand image of the country, must be highly recognized by citizens. Making a national flag a monument of democracy goes a long way in making it highly recognized by citizens. It has the potential to unite people as it becomes a symbol of unity and common identity.
“The project is envisioned to contribute to nation building and social cohesion. In 2022/23, the project will be monitored in the operational plan and the feasibility study carried out will guide the way forward towards the installation of a monumental flag.
The national flag of South Africa was designed by a former state herald, Fred Brownell, and was first used on April 27, 1994.
The design and colors are a summary of the main elements of the country’s flag history. Individual colors or combinations of colors represent different meanings to different people and therefore no universal symbolism should be attached to any one of the colors, the government said.
The government subsequently developed a set of specific instructions regarding the use of the national flag and how it should be flown.
When the flag is displayed vertically against a wall, the red stripe should be to the left of the viewer with the winch or cord seam at the top.
When displayed horizontally, the winch should be to the left of the viewer and the red stripe at the top. When the flag is displayed beside or behind the speaker during a meeting, it should be placed to the right of the speaker. When placed elsewhere in the venue, it should be to the right of the audience.
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